Wednesday 9 December 2015

Critical Investigation tutorial 09/12/15

Essay plan

Intro: Needs a little more – discuss some of the pleasures and perhaps include some stats to back up what a successful genre it is? Also consider that idea of a killer quote to open the investigation (before the title). 250 words.

Section 1: Pleasure of horror – media theory and research. This is a perfect opening section and contextualises all the analysis to come later. This will be an extensive section – loads of research and quotes here please! 600 words.

Section 2: The horror audience – bringing in gender and audience statistics. This could include more theory – but don’t drift off your question. Keep focused on horror genre and audience pleasure. 400 words.

Section 3: Primary texts – Insidious and Paranormal Activity. Link the first two sections to your primary text and have a strong section of textual analysis of key scenes. Link and refer back to theories you have already discussed. 750 words.

Section 4: Historical texts and criticism of the horror genre – particularly in terms of recent films not living up horror classics like Scream. 500 words.

Section 5: Institution context – is horror important for the film industry? Is new technology changing the genre? More people watch films on PC/tablet than in cinema now (recent change) – how does this impact on horror? This could bring in the future of the genre. You may need a little more research on this or bring in some stats from the earlier section. 300 words.

Conclusion: summing up argument and returning to the core pleasures of horror. 150 words.

Next steps… update/finish your plan based on this tutorial. You don’t need to stick to the above by any means but hopefully it has at least clarified your thinking and provided a potential structure that will be easy to follow.

Work on your intro paragraph and I’ll have a quick read next week.


This essay has great potential – it could be SERIOUSLY good! But always keep it focused on the question – horror and audience pleasure. Good topic sentences and using the wording from the question is crucial.

Critical Investigation tutorial 25/11/15

Notes & Quotes document just over 2,500 – this doesn’t include Task #1 Textual Analysis but even so it’s looking a little short (plenty of others are at 4,000+). Hopefully this tutorial will give you academic texts to read and analyse which will beef up your N&Q document.

Textual analysis – some good points but I’m worried that there isn’t much detail aside from the trailer… and that will make it look like you didn’t bother to watch the film. I know this isn’t true but be aware of it. Go back to the original movies, choose a 1-2 minute sequence and analyse the hell out of it. Why is it like that? What does it tell the audience?

Academic books/journals definitely the weak point to your research. The bibliography is very short – obviously it is unfinished but needs to be 5-6 times longer to reach the top grades AND include proper academic sources. Hopefully the BFI trip will help with this.

Where is your Media Magazine research? Loads of references to Horror – you simply need to take the time to go through each one and read it/collect relevant quotes.

Why haven’t you looked at the books in DF07? There are loads of general film books that will ALL have big sections on horror. Again, without this you won’t get anywhere near the top grades. This will also help you get media theory into the essay.

Search the Guardian again – you’ve got some web research but again could do so much more.


Bibliography needs much more – keep going back to this as you read each new text, hopefully next time I see it you’ll have 30+ sources in there.

Friday 4 December 2015

Historical text analysis and resear

FILM ART - AN INTRODUCTION


''The first horror films are surreal, disturbing pieces, owing their visual appearance in part to expressionist painters and in part to spirit photography of the 1860s.''


' In later decades, other low b udget filmkaers were drawn to the genre. Horror became a staple of the 1960's U.S. independent production, with many films targeted at the teenage market'
PAGE 122
LINES 17-19

'George Romero's Night of the Living Dead (1968) was budgeted at only $114,000, but it success of college campuses helped revive the genre'

PAGE: 122
LINES: 19-21



Nineteenth century audiences enjoyed seeing ghosts captured in still photography and magic lantern shows


technique

used photographic trickery to explore darker stories with psychological and supernatural themes, recognizable as the first horror films.



texts

The Cabinet Of Dr Caligari (1919)

 Director: Robert Wiene 

Writers: Carl Mayer, Hans Janowitz



take on reality is a disturbing experience - heightened by the jagged asymmetry of the mise en scene.


  • diegetic world is wholly artificial, 
  • surreal landscape



The Golem (1915/1920)


Director: Carl BoesePaul Wegener


FIRST monster movie


 about a clay man created by a magically-inclined rabbi




Nosferatu (1922)

FIRST vampire movie

baldly plagiarising the Dracula story to present Count Orlok

He changed the names of the central characters, but did not alter the story




THE DEBATE:


The horror films of the early 1980s show a new energy and delight in the genre

Special effects creators created sequences that had never been attempted on film before.






Essay plan

CRITICAL INVESTIGATION ESSAY PLAN
 
KEY:
• QUOTES  
• THEORY
• HISTORICAL
• ECONOMIC
• SOCIAL
• POLITICAL
• MIGRAIN​
• Quoted by
 
Why do audience continue watching horror movies such as insidious and paranormal activity, and what are the specific audience pleasures of horror movies?
 
INTRODUCTION:
 
HORROR is a prevalent genre in Hollywood which is why it’s a significant topic to consider and study …
 
“The pleasure comes from the relief that follows. It provides a cathartic effect, offering you emotional release and escape from the real world of bills and mortgages and the economy and relationships.”                                                              
                    John Edward Campbell
 
My primary texts are INSIDIOUS and PARANORMAL ACTIVITY…
 
 
SECTION 1: pleasures of horror movies
 
In this paragraph I will be talking about the pleasures of horror movies from what I have found out in my research…
 
 ‘It is suggested that the former, active and particularistic conception is to be preferred and that this necessitates a renewed attempt to grasp the diversity of what is, after all, a heterogeneous audience capable of taking diverse pleasures from their favored genre

 
Section 2: gender
 
GENDER
 
 
In this paragraph I will talk about the gender related topics with horror 


MALE:  “Teenage boys enjoyed a horror film significantly more when the female companion... expressed fright,
 
FEMALE:  whereas teenage girls enjoyed the film more when the male companion... showed a sense of mastery and control,”
 
Section 3: statistics.

In this paragraph I will talk about the statistics to back up my points on gender

Barclay (1961) presents the results of a survey of 2,526 boys and 2,794 girls conducted by the Scottish Educational Film Association.

49 per cent of fourteen-year-old boys and 37 per cent of girls of the same age chose horror as one of the four film types they liked best

41 per cent of fifteenyear-old boys and 56 per cent of girls of the same age chose horror).

Girls increasingly professed a dislike for the genre as they matured (of sixteenyear-olds, the number of boys liking horror remains steady at '10 per cent, for girls the figure dropped to 25 per cent).

By the age of eighteen, these figures have fallen to
• 29 per cent of boys
• 15 per cent of girls who liked horror films;
• 30 per cent of boys
• 64 per cent of girls most disliked genres
 
 
Section 4: criticisms

In this paragraph I will talk about why horror may not be a popular gender and how it has failed to pleasure audiences recently 


BAD REVIEWS FROM MY TEXTS SUCH AS INSIDIOUS.

Section 5: historical context
 
In this paragraph I will talk about the historical context of horror movies

....

‘During times of economic deprivation, as between 1931-1933, horror films like Dracula, King Kong, and The Mummy were highly popular; ditto for the late 1960s to the 1980s, the era of Halloween, Night of the Living Dead, and The Texas Chainsaw Massacre.’
 
 
Section 6: HISTORICAL TEXT:

In this paragraph I will be taking about my historical text which will be the movie scream

I will be analysing the text and comparing it to my normal text 
 
Section 7: primary texts INSIDIOUS

In this Paragraph I will be talking about my primary text insidious and talking about the success of the movie as well as the background information

.....

 
Section 8: Migrain and theories of INSIDIOUS
  
In this paragraph I will be talking about the analysis I done for insidious 

Analysis on video as well as the movie



Section 9: PARANORMAL ACTIVITY

In this Paragraph I will be talking about my primary text insidious and talking about the success of the movie as well as the background information

.....
 
Section 10: Migrain and theories of PARANORMAL ACTIVITY

In this paragraph I will be talking about the analysis I done for paranormal activity

Analysis on video as well as the movie

 
CONCLUSION

In this paragraph I will write a distinct conclusion about it the overall pleasures of horror movies I will also include a quote I gained from the BFI Library 
 
....
 

Friday 20 November 2015

BIBLIOGRAPHY

(n.d.).[1]

The joy of gore. (2004, February 7th). Retrieved October 31, 2015, from theguardian: http://www.theguardian.com/artanddesign/2004/feb/07/art1

Everything but the ghoul. (2007, April 6th). Retrieved November 2nd, 2015, from theguardian: http://www.theguardian.com/film/2007/apr/06/2

Why Our Brains Love Horror Movies. (2011, October 25th). Retrieved November 2nd, 2015, from thedailybeast: http://www.thedailybeast.com/articles/2011/10/25/why-our-brains-love-horror-movies-fear-catharsis-a-sense-of-doom.html

Children watch Insidious 3 rather than Inside Out after Ohio cinema mix-up. (2015, June 24th). Retrieved October 27th, 2015, from theguardian: http://www.theguardian.com/film/2015/jun/24/children-watch-insidious-3-rather-than-inside-out-after-ohio-cinema-mix-up

Disturbing, M. (2011, September 11th). FEAR LIVES: Why are HORROR movies so popular? Retrieved October 25th, 2015, from trulydisturbing: http://www.trulydisturbing.com/2011/09/11/fear-lives-horror-movies-popular/

French, P. (2011, May 1st). Insidious – review. Retrieved October 2nd, 2015, from theguardian: http://www.theguardian.com/film/2011/may/01/insidious-review

Glenn D. Walters, P. (2004, May 13th). Understanding the Popular Appeal of Horror Cinema: An Integrated-Interactive Model . Retrieved October 25th, 2015, from web.calstatela: http://web.calstatela.edu/faculty/sfischo/horrormoviesRev2.htm

Smith, N. M. (2015, October 16th). Paranormal Activity: The Ghost Dimension scares off cinema owners. Retrieved November 5th, 2015, from theguardian: http://www.theguardian.com/film/2015/oct/16/paranormal-activity-the-ghost-dimension-scares-off-cinema-owners

(1997). Audience Pleasures. In A. Tudor, WHY HORROR? THE PECULIAR PLEASURES OF A POPULAR GENRE (pp. 443-463). Retrieved from http://www.tandfonline.com/doi/abs/10.1080/095023897335691

TUDOR, A. (n.d.). THE PECULIAR PLEASURES OF A POPULAR GENRE. Retrieved from kingsbridgecollege: http://frog.kingsbridgecollege.devon.sch.uk/frogweb/OldIntranet/departments/media_studies/documents/Horror/Why%20horror%20-%20The%20peculiar%20pleasures%20of%20a%20popular%20genre%20ANDREW%20TUDOR.pdf





CLOSE TEXTUAL ANALYSIS

INSIDIOUS


MIGRAIN


CHAPTER ONE: A family looks to prevent evil spirits from trapping their comatose child in a realm called The Further.



Lighting - filler lighting+ back lighting to soften any shadows, as well as making the character look dark and the house stand out which shows the main subject 'haunted house' - silhouette - low key lighting.

Camera Framing - close up of the child to show the significance of the character; the eyes are spooky highlighting that its a horror movie.

Review from IMDB: ''The film Insidious has done something many horror movies have failed to do recently, and that is to be scary''




CHAPTER TWO: The haunted Lambert family seeks to uncover the mysterious childhood secret that has left them dangerously connected to the spirit world.

Lighting - key light on the characters faces and filler lighting to soften shadows - under lighting+ low key lighting.

Camera Framing- long, close up shows that the film consists of a family; able to see the facial expressions of the mother who is scared and is protecting her child. 

Stereotype of women - loving protecting feminine side.

Review: The movie picks up right where the first left off, and really gives you the back story of the family and why they are going through everything they are going through.

Overall rating: 6.6



TRAILER ANALYSIS 






Slow edits to show the narrative; shows equilibrium (Todrov) Calm, high pitch song. Slow to emphasise the harmony and equilibrium




Fast edits to show the disequilibrium (Todrov)  helps to build the tension; also the music becomes loud and faster, creating suspense. Diegetic sound when the characters talk – to show thoughts.



STEREOTYPES:






Stereotype of women - loving protecting feminine side – hugging her children

However she is holding a weapon makes her look powerful and masculine










REPRESENTATIONS:


The trailer gives a representation of darkness with the dark colours on the poster, and the strange and evil events that happen in the trailer.

 Giving a representation of good vs. evil which is shown in the trailer.



TRAILER ANALYSIS


The trailer is cryptic to the audience as it uses the film’s title “Insidious” and mixing up the letters and

rearranges them to spell out “Insidious is insidious is”. While the words are being rearranged a crackling non
diegetic noise appears over the top of the shot, the noise in itself is fairly mysterious and just adds to the
mystery and cryptic nature of the scene. The background it black with hints of dark red at times and the font
colour is white, creating a contrast, like the contrast between good and evil further along in the trailer.

The trailer cuts to a medium shot of a male character in the film, diegetic dialogue from another character that we cannot see on screen asks this male character “Are you ready?” and he replies “Yes”. This shot then cuts to a close-up shot of a pendulum and presumably the character asking the question previously starts the pendulum ticking. The diegetic sound of the pendulum ticking can then e heard for a significant amount of time throughout the trailer with exaggerated echos added on to each tick of the pendulum to create a sinister atmosphere. As the trailer goes on it becomes clear that the pendulum may have been used as a signifier of time running out for this family and their child. This type of shot and sound makes the audience question the nature of the film straight away.


Overall, I think the film trailer for 'Insidious' is very successful from the the style to the editing of the trailer. It defiantly creates many unique ideas that allow the audience to agree it is a horror film through the performance and mise-en-scene. I think this is a fantastic trailer to analyse for our horror film trailer within the sub-genre of demonic possession as the evil spirits that consume the family are appropriate to our research and project.








PARANORMAL ACTIVITY

TRAILER:





SLOW edits to build suspense, the music also builds up and creates more suspense 

Use of young children which builds more fear to the audience. Children are a main target to use in horror movies 


Editing - use of camera work and the use of technology to show horror effects 



POSTER
























COLOUR: use of red text to connote danger; use of black to connote dullness. 'its closer than you think' is in white to make it stand out gives an idea of what the movie may be about.

LOCATION :  in a bedroom which connotes nightmares shows that the movie includes disturbing cinematography which could mean that audiences may have nightmares after watching it

CAMERA FRAMING: the picture is framed in the centre, it is zoomed in  which shows the significance of the character   as well as the scenario and the whole situation

PICTURE: the picture shows that its a snapshot from a camera video which shows the movie is going to be cam- corded. 


TRAILER ANALYSIS 



The majority of the sound is diegetic dialogue -diegetic dialogue of “windows are locked, doors are locked, alarm is on” could create a false sense of assurance for the viewer’s giving off the impression that the family are safe. -The diegetic dialogue of 'screaming' is used with long shots of the audience to show their fear, the diegetic dialogue “if you do try to play games with it, that's inviting it in” is followed by silence,  Slow paced, Non Diegetic soundtrack is used at the start to resemble a heartbeat, emphasising intensity.

 There is use of enigma codes to created by never showing the 'ghost, demon or poltergeist' -trailer ends on a female character being thrown across the room into the camera, which leaves the audience in suspense main title being “experience it for yourself” linked with non-diegetic sounds of loud bangs and crashes, this, and the titles of “one of the scariest movies of all time” establish the mood and the very high expectations of the film. Camera shots and angles most commonly used in trailers are often the most important ones - don't have to be in order of the film a common shot will be an establishing shot at the start of trailers to set the scene. Mise-en-scene constructed in trailers often in regards to their genres.








Tuesday 10 November 2015

NOTES AND QUOTES UPDATED

Critical Investigation
Notes and Quotes



WHY HORROR? THE PECULIAR PLEASURES OF A POPULAR GENRE

It is argued that these attempts at posing general explanations of the appeal of horror are, at worst, inappropriately reductive and, at best, insufficiently specific, failing to distinguish the diverse pleasures that heterogeneous horror audiences take from their active involvement in the genre.’

‘It is suggested that the former, active and particularistic conception is to be preferred and that this necessitates a renewed attempt to grasp the diversity of what is, after all, a heterogeneous audience capable of taking diverse pleasures from their favored genre’



CHILDREN WATCH INSIDIOUS 3 RATHER THAN INSIDE OUT AFTER OHIO CINEMA MIX-UP



Two tentpole titles playing during the same week. Two movies that begin with the letters “insid”. One slightly distracted projectionist. Such is the setup for a drama that unfolded in Ohio last weekend, resulting in an auditorium full of weeping children.



HOW SURREALISM INSPIRED HORROR FILMS http://www.theguardian.com/artanddesign/2004/feb/07/art1

‘In narrative cinema, conventionally, the audience's desires and terrors are projected into empathy or hatred for the characters in the film. Surrealist cinema instead displays a sequence of objects - from eyeballs to donkeys - whose vicissitudes create horror and comedy. This macabre anti-cinema has poisoned film ever since, not just in art movies, but in thrillers, horror films, comedy. Instead of props, actors in surrealist cinema relate obsessively to fetishes’

‘The events that can happen in such a world are full of passion, comedy, horror; it's just that they never get resolved and tidied up by narrative explanations. There are people in the film, but it is not "about" them - it is about us, our reactions, our disgust and perversity’


DO WOMEN AND HORROR MOVIES MIX?

‘Horror is the preserve of the sweaty male teen, but the movie industry wants us to believe women are more and more interested in it all.’

What marks it out in the horror genre is that almost all the characters are female and that it relies more on suspense than gore (and even the gore has a female skew - at one point, the blood on the screen is menstrual, an echo of the Canadian werewolf movie Ginger Snaps)

Is there a problem with the way horror films are made? Why does she think there are so few female horror directors? "There are so few female directors of any genre. I think the type of horror films women tend to like are perhaps more interesting, more psychological."

Psychologists have long believed that our attraction to horror films is that they allow us to explore and experiment with fears and emotions, but there are suggestions that women respond to fear in a way that men don't.

"Fear can facilitate sexual responsiveness in women, whereas it inhibits it in men,"
 Says Dr Glenn Wilson, a psychologist at King's College London.

‘’Horror films, for men and women, are about learning to cope with emotions that would threaten to overwhelm us if they happened in reality."


WHY OUR BRAINS LOVE HORROR MOVIES?

‘Films like Paranormal Activity 3 have a pre-registered audience just waiting for the latest Hollywood bouquet of blood, sweat, tears, and chills to exquisitely fill our lust for horribly sweet sensations,” Says Fischoff

 “Terror as the finest emotion, and so I will try to terrorize the reader.”  
Stephen King described

 “One of the major reasons we go to scary movies is to be scared,”  But the scare we crave—and this applies to haunted houses and spooky corn mazes no less than to horror movies—is a safe one. “We know that, in an hour or two, we’re going to walk out whole. We’re not going to have any holes in our head, and our hearts will still be in our bodies.”
Says Fischoff



There are people who have a tremendous need for stimulation and excitement,” “Horror movies are one of the better ways to get really excited.”

AGE:
That may explain why horror movies are most popular with younger audiences. Teens and twenties…
 “Are more likely to look for intense experiences,”
Says John Edward Campbell, an expert in media studies at Temple University.


That fades with age, especially as people become more sensitive to their own physiology: middle-aged and older adults tend not to seek out experiences that make their hearts race, and feel that real life is scary enough.

Foreclosure?
Unemployment?
Divorce?

They don’t need to get their scares from movies.
“Older people have stimulation fatigue’’
Fischoff


Life’s [real] horrors scare them, or they don’t find them entertaining any more—or interesting’’
Fischoff




One of the more counterintuitive findings in the science of fear is that the stronger the negative emotions (fear, worry, anxiety...) a person reports experiencing during horror films, the more likely he or she is to enjoy the genre. Distress and delight are correlated.


“The pleasure comes from the relief that follows. It provides a cathartic effect, offering you emotional release and escape from the real world of bills and mortgages and the economy and relationships.”
Says Campbell


Horror was appealing because it traffics in “thoughts and feelings that have been repressed by the ego but which seem vaguely familiar,”
Freud suggested


Appeal to TEENAGERS also goes beyond thrill-seeking and catharsis. Horror movies help young people learn to manage terror.
 “They can either succumb [to frightening images] or learn to manage,”  

“By learning to suppress feelings and display mastery or cling to others in a dependent ploy for protection, a person learns to cope with another aspect of his or her environment, a skill that may be useful in dealing with more than just horror pictures.”


GENDER

MALE:  “Teenage boys enjoyed a horror film significantly more when the female companion... expressed fright,

FEMALE:  whereas teenage girls enjoyed the film more when the male companion... showed a sense of mastery and control,”

 Walters argued


ARGUMENT AGAINST HORROR NOT BEING A POPULAR GENRE:
Why is horror less popular than other genres?

“Generally, people anticipate feeling entertained and feeling good when they leave a movie,” explains Fischoff.

But while horror films excite and arouse, they “often leave people feeling nervous and unsettled,” despite any catharsis. “This is not a state which leads to fond memories.” 






THE PECULIAR PLEASURES OF A POPULAR GENRE

Brophy: 1986
Suggests in an illuminating if sweeping generalization, the gratification of the contemporary Horror film is based upon tension, fear, anxiety, sadism and masochism - a disposition that is overall both tasteless and morbid.
The pleasure of the text is, in fact, getting the shit scared out of you - and loving it; an exchange mediated by adrenalin.

'Why horror' question? To confront this topic it is first necessary to question the presumed homogeneity of horror.

After allif horror fans are asked about the nature of their enjoyment of the genre, their answers vary in scope and character.

Many such responses relate to narrative devices, to the fascination of not knowing what is going to happen next and to the ambivalently pleasurable tension which attends that uncertainty.

The tension promoted by horror movies, for instance, is more likely to produce physically manifest responses. Hiding one's eyes, jumping at moments of shock, holding one's breath, giving vent to nervous laughter, all are apparent in the behaviour of horror audiences and are invoked by them as significant indicators of a good movie.



Carroll (1990: 210)
'The contemporary horror genre is the exoteric expression of the same feelings that are expressed in the esoteric discussions of the intelligentsia with respect to postmodernism'


As Crane (1994: 47)
'For a horror film to work, the audience must not only suspend disbelief. They have to manufacture particular kinds of belief' (my italics). It is that productive activity which now insistently demands the attention of any student of horror.

DEMOGRAPHICS
Whether most female spectators actually behave like this is another question. Demographic profiles of contemporary cinema audiences suggest that women can comprise up to 50 per cent of horror film audiences.


Economic

During times of economic deprivation, as between 1931-1933, horror films like Dracula, King Kong, and The Mummy were highly popular; ditto for the late 1960s to the 1980s, the era of Halloween, Night of the Living Dead, and The Texas Chainsaw Massacre.



STATISTICS ON GENDER


Barclay (1961) presents the results of a survey of 2,526 boys and 2,794 girls conducted by the Scottish Educational Film Association.

The data analysed in this study suggest that younger girls seem almost as drawn to horror as boys of the same age (49 per cent of fourteen-year-old boys and 37 per cent of girls of the same age chose horror as one of the four film types they liked best, 41 per cent of fifteenyear-old boys and 56 per cent of girls of the same age chose horror).

Girls increasingly professed a dislike for the genre as they matured (of sixteenyear-olds, the number of boys liking horror remains steady at '10 per cent, for girls the figure dropped to 25 per cent).

By the age of eighteen, these figures have fallen to
  • ·        29 per cent of boys
  • ·      15 per cent of girls who liked horror films;
  • ·         30 per cent of boys
  • ·         64 per cent of girls most disliked genres


The survey also indicates that large numbers of teenagers are claiming to have watched 18 certificated films and videos from as young as thirteen or fourteen-years-oh
  • ·         88 per cent of thirteen to fourteen-year-olds
  • ·         92 per cent of fifteen to sixteen-year-olds,
  • ·         100 per cent of seventeen to eighteen-year-olds with no differences observed between boys and girls).


The viewing of adult films (including but not exclusively horror films) from early or pre-teens does not seem to be confined to those playing computer games


The stereotypical feminine response to horror –
 Telotte (1980, p. 22) states that 'the most effective horror films operate from a distinctly visual bias ..., and that this visual participation best explains why we find this particular genre so satisfying - in short, why we enjoy being scared by such films.

Obviously, some successfully socialised women who 'scare easily' and 'can't bear to watch any fright flicks' cannot deal with this visual participation but still retain an interest in horror entertainment by reading horror fiction


The report expresses surprise that women like horror - stating (p. 13) that 'the image of women as "shrinking violets" is certainly not supported' and 'this apparent steely female ability to cope with blood and gore better than men'.

That women might like horror does appear to be a constant source of amazement, however frequently research reveals it, and again illustrates just how pervasive is the idea that an interest in horror is unfeminine

MEDIA TEXTS:

INSIDIOUS:

CHAPTER ONE:
‘The build-up is slow and sure, the shocks are exponential’
‘A pleasant, apparently American couple and their three small children move into a new house where things go bump in the night and the eldest child experiences a three-month coma.’

INSIDIOUS CHAPTER TWO:

 ‘Anyone who has ever watched a horror movie will have seen all of this before, but Wan's target audience appears to be people with no interest in the genre, content merely for someone to shout "Boo!" loud enough to distract them momentarily from their mobile phones. ’

Paranormal Activity: The Ghost Dimension scares off cinema owners

Paramount’s bold release plan for the sixth instalment, Paranormal Activity: The Ghost Dimension, is a first for the low-budget series: it will be available to watch digitally 17 days after it all but leaves cinemas – meaning customers can view it from their homes as early as six to seven weeks after its release, instead of having to wait the standard three to four months

FEAR LIVES: Why are HORROR movies so popular?

When watching a horror film, we evidently become an adrenaline junkie. We’re waiting with baited breath and anticipation for the next scare. We want to be scared. We crave it. We want to be thrust into an unexplainable, demented, warped and sometimes, idiotic, situation where there often seems like there is no hope.

We get to experience our fears in safety and we find it fun to make the unreal, real. Great movies know how to evoke our emotions and no genre does it better, or easier, then horror. Fear is the quickest, and possibly, most dependable emotion that movie makers can bring out in us.





Understanding the Popular Appeal of Horror Cinema:
An Integrated-Interactive Model

Horror has been defined in various and sundry ways.  Psychological definitions of horror customarily highlight the


“Fear of some uncertain threat to existential nature and . . . disgust over its potential aftermath” and commonly assert that “the source of threat is [often] supernatural in its composition”
(Tamborini & Weaver, 1996, p. 2). 


Horror writers themselves have sought to define the genre, and what these definitions lack in operationally they more than made up for in colourful imagery


 “Terror as the finest emotion, and so I will try to terrorize the reader” (p. 37).
Stephen King (1981)
Modern master of horror


A number of psychosocial models, most with roots in the psychological subfields of personality and social psychology, have been tendered in an effort to explain the enigmatic hold horror pictures seem to have on an audience.


Psychoanalysis

To Freud (1919/1955) horror was a manifestation of the “uncanny,” reoccurring thoughts and feelings that have been repressed by the ego but which seem vaguely familiar to the individual.


Jung (1934/1968) argued that horror gained its popularity from the fact that it touched on important archetypes or primordial images that he said resided in the collective unconscious.

Catharsis
Dramatic portrayals gave the audience an opportunity to purge itself of certain negative emotions, a process he called, catharsis. 

Feshbach (1976) in extending this approach to media presentations of violence and graphic horror, argued that dramatic or violent cinematic exhibitions encouraged the purgation of pent-up emotion and aggression and in so doing reduced the probability that a person would act on these emotions.

Before writing horror films off as mindless entertainment or dangerous escapism, we would do well to consider the possibility that they assist in the development and elaboration of a person’s present-view.

Horror films are popular because they speak to the basic human condition, to existential fear, and to people’s attempts to overcome their fear belief systems.  For some, horror movies exacerbate existential fear, yet for many others, watching a horror film is a way to put existential fear into its proper perspective.  That which frightens us becomes less intimidating once it is understood; the unknown is the basis of many of our deepest fears. 

 MEDIA CONFERENCE NOTES
Bill Thomson:
What had the Internet done for me?

-          Open to innovation 

Network is becoming seem less and very fast

-          Accessible

Delivers freedom and speech

Ways to use the net:

  • -          Connection
  • -          Information
  • -          Voices in your need
  • -          Political action
  • -          Financial reward
  • -          Games
  • -          Learning
  • -          Friendship 


Downsides:

  • -          Bullying 
  • -          Porn
  • -          Extremism
  • -          Content collapse 
  • -          Fraud
  • -          Scams
  • -          Sexual abuse


Media and democracy:

Diversity and plurality

Last few decades:

  • -          Rolling news 
  • -          Free newspapers 
  • -          Mobile apps
  • -          Online news


Chasing audience members

Cut and paste journalism 

Cut and pasted from daily mail

Internet gives power to audiences 

Hack gate

-          Corruption of power
-          Digital information is hard to contract
-          Online code is law
-          Codes and other laws of cyber space
-          It's complicated

-          Privacy 


The dark net launch of online resources to be accessed

Media publicity protests power 


Phone hacking 

2011 Rupert Murdoch closed newspapers 

Nick Davis not about journalist is about power

Power over:

  • -          Media content
  • -          Audiences
  • -          Journalists
  • -          Governments


Power to:

  • -          Censor
  • -          Mislead
  • -          Set the agenda


Stuart Hall


Role of media in circulation common sense definitions of majority and minority groups of deviance and normality